Cognitor | Enhancing your Customer Experience

Baynote supercharges media sites by displaying the most engaging content that already exists on your media website. By tapping into visitors' current intent, website users consume more content on the site resulting in longer engagement, more impressions and increased revenues all leveraging your current content.

In fact, media sites see an average of 300% increase in visitor engagement in just weeks by using Content Recommendations and Social Search for content, both part of the Baynote Collective Intelligence Platform (CIP).

Context Drives Conversion Baynote Content Recommendations learn from anonymous, implicit consumer behavioral patterns to provide the most engaging content to your visitors based on their intent.

Make Search Work with Social Search Baynote Social Search for content breaks the mold of site search by displaying content links that have been proven to be useful to like-minded searchers in the past. Social Search avoids traditional lexical pitfalls when bidding for keywords by observing how your visitors interact with the content they discover, not simply the keywords they type. The result is a more robust means to always deliver the content customers expect regardless of their query term.

Optimize Email Effectiveness with Email Recommendations Harness your customers' online interactions and web data to uncover a more relevant and cost effective means to communicate. Baynote Email Recommendations leverage both the community wisdom and offline data you have about your visitors. We deliver a tailored email experience for each visitor that keeps them coming back to the site.

Monitor and Maintain Control of Your Content Baynote's reporting, testing, and editorial interface, Insights, gives editors an unprecedented level of editorial control over recommendations and search results, while providing online reports that display the lift in pageviews and engagement.

Baynote is SaaS (software-as-a-service) which means your site can be configured in just days!

Product Guidance and Recommendations Business Goals

Increase pageviews by delivering targeted content recommendations that keep visitors clicking

Increase engagement time through state-of-the-art Social Search and Recommendations that expose deep, targeted, niche content

Reduce bounce rates by displaying sticky content as soon as search engine traffic arrive

Identify visitor buzz by visualizing the 1000s of emergent visitor segments on your website to better package and sell advertising

Drive traffic to new and profitable content areas including community forums, storefront, archives and multimedia