Cognitor | Enhancing your Customer Experience

What do you want your website to do? Did you know that 95% of website visitors abandon a site within 3 clicks and end up on your competitors website by the third click after an unsuccessful search for the right content. On average, it takes 6 clicks to find useful content. Is this your website?

Boost your conversion rates and improve the online experience by recommending to your visitors the most useful and contextually relevant content on your site. Visitors are presented with related and popular content recommendations each click of the way, ensuring fewer clicks to get to the intended product information, download or registration form.

Content Guidance Recommendations tap the collective wisdom of the silent majority without collecting any explicit feedback. And, because the product adjusts automatically to changes in visitor behavior, marketers enjoy a fully-automated system that maximizes your site’s conversion potential - up to 200% lift - in just days.

Content guidance and Recommendations also uses collective wisdom to solve search. The Social Search, based on patent-pending UseRank^TM technology, displays results that have been proven to be useful to your site visitors, leading to a 10x improvement in the quality of results almost instantly. Social Search snaps onto any search engine such as Autonomy, Google Appliance, FAST or open-source search hosted by Baynote.

eCommerce sites see an average of 20% increase in revenues, and 30% increase in profit in just weeks by using Product Recommendations, Email Recommendations, and Social Search for products, all part of the Baynote Collective Intelligence Platform (CIP).

Context Drives Conversion
Baynote Product Recommendations learn from anonymous, implicit consumer behavioral patterns to provide your shoppers with product recommendations that drive the merchandizing process to deliver up-sell and cross-sell products across all channels.

Make Search Work with Social Search
Baynote Social Search for products breaks the mold of site search by displaying product links that have been proven to be useful to like-minded searchers in the past. Social Search avoids traditional pitfalls by observing how users interact with the products they discover, not simply the keywords they type. The result is a more robust means to always deliver the products customers expect regardless of their query term.

Baynote is SaaS (software-as-a-service) which means your site can be configured in just days!

Product Guidance and Recommendations Business Goals

Increase Net Revenue / Increase upsell and cross sell - on average, our customers are seeing a 20% Net Revenue up lift

Increase Conversion Rates - visitors finding the right content they are looking for and not abandoning the site

Drive traffic to new and profitable content areas including community forums, storefront, archives and multimedia

Increase Self-Service Resolution - Visitors locate what they are looking for, reducing support cost sufficiently by a reduction in Support emails and Support calls.

Increase engagement time through state-of-the-art Social Search and Recommendations that expose deep, targeted, niche content

Reduce bounce rates by displaying sticky content as soon as search engine traffic arrive