ACTIVATE!

A problem facing many businesses is the inability to convert sales leads into actual sales. Failing to convert sales is only part of the problem. The other part lies in a company’s inability to effectively track and realize why these leads are not converting into sales.

ACTIVATE! Marketing & Campaign Management empowers your marketing department to more effectively manage promotions, events, lead lists and email campaigns, through automated task and list management and real time campaign analysis.

Campaigns can be set up for specific goals such as to target market segments or a specific geographic area to improve attendance at a user's conference or meeting. Certain prospects may be targeted on a frequent or scheduled basis to communicate by thru regular printing mailings or email. Business rules could be set up to trigger alerts based on “lack of activity” for certain customers either on the web site or through support.

ACTIVATE! Functionality

Marketing & Campaign Management
Marketing & Campaign Management empowers your marketing department to more effectively manage promotions, events, lead lists and email campaigns, through automated task and list management and real time campaign analysis.

Leads & Activities
Leads are generated from the Campaigns and Marketing Events. ACTIVATE! helps manage all leads to make sure the right sales processes and activities are undertaken to maximize the value from these leads. Leads are tracked all the way to final disposition.

Opportunities & Sales
ACTIVATE! Sales optimizes your organization by adding structure to the lead and sales management process through the automation of many of the task and follow up activities that make representatives more productive. A team can be quickly assembled around an opportunity.

OneView Dashboard: Reporting & Analytics
The Dashboard will provide a unified view into all activities around a given contact or account or opportunity. The dashboard itself is a highly interactive, highly configurable, consolidated business view that enables real-time analysis and decision-making through filters and drill downs.

For more information on ACTIVATE!, please email us at info@cognitor.com